5.0 Typography 5.01 Introduction 5.02 Overview 5.03 GE Inspira Characters 5.04 Non-Roman Languages 5.05 General Use 5.06 B2B Type Size Relationships 5.07 B2B Type Size: One to Three Words 5.08 B2B Type Size: Four to Six Words 5.09 B2B Type Size: More than Six Words 5.10 Direct Response Options 5.11 URL’s 5.12 Type Only Layouts 5.13 Improper Use B2B Print Advertising Version 1.0