BUILDING THE LAYOUT LAYOUT AND COPY BASICS – POINT OF SALE Communications designed for the showroom environment must help to keep the customer informed about our advantages and focused on our value. Here, the organization of the information module serves a valuable purpose—to draw attention to the most important elements quickly and let the customer move to the next step in a positive state of mind. Examples of this style can be found on gmassetcentral.com 5 inches 1 inch 7 inches 1.5 inches GMC SuMMer event 1 inch trAde up GMC SuMMer event GMC SuMMer event to the BeSt no Monthly pAyMentS for 90 dAyS * for Well-QuAlified BuyerS. SierrA ever. We Are profeSSionAl GrAde. sierra FeaTUres ‡ no other competitor oer hp v €ith ‚etter ƒe„ eco…om†. ‡‡ Mˆ tri„eri…‰ cp‚i„it† o ƒp to Š‹Œ „‚. † A… Ži„‚„e mˆ p†„o‘ cpcit† o ƒp to Š‹’ „‚. † † ” •er–Š‹ Mi„e po€ertri… limite‘ Wrr…t†‹ p„ƒ — hoƒr ro‘i‘e Ait…ce …‘ Coƒrte† tr…porttio…. ˜ We Are profeSSionAl GrAde. o…Str €ith Œ mo…th ƒ‚criptio…. St…‘r‘ o… mot mo‘e„. * f or t firt 90 ro€ t o ‚ƒr„ troƒ… A†† B‡ˆ ‡ ‚rt‰„‰‚t‰‡… †r o‡† . M rŠƒ‰r o‹‡ ‚ €‡t t ‰…‡‰‡…. not Œ‰†Ž† ‰‡ W‰‡…to‡‘ d.C. l‡…t o „o‡tr„t †‰€‰t. not Œ‰†Ž† ‹‰t o€ otr or. S †r or t‰†. tˆ †‰Œr Ž 9’“’””. ©–0”” G‡r† Motor. A†† r‰…t rrŒ. GMC® We Are profeSSionAl GrAde® ˜˜ Siriƒ™M Ste„„ite r‘io €ith š mo…th ƒ‚criptio…. St…‘r‘ o… mot mo‘e„. MIRRoR dangleR–FRonT We Are profeSSionAl GrAde. GMC SuMMER EvENT GJTT11CLC000 MirrorHanger_Sierra90days.indd BG Retail 2011 GMC Summer ent S MRRR H GR 2 MIRROR HANGER, SMALL/BLANK – FRONT 010BGTRMS100€ Collateral ‚ƒC Bleed„ 2sided …angler €†‡1ˆ9‰00 ƒ ƒ TRADE uP TO ThE bEST SIERRA EvER. 0.2ˆ” ‹ 0.2ˆ” 9” ‹ 12” SAFETY: 0.ˆ” ‹ 0.ˆ” one 1Œ1 SŽalast Gersa‘e’“ Curry ƒ ”ran’is’o dbugaj 2 WE ARE PROFESSIONAL GRADE. ...tudioŒ…o’umentsŒBGŒ2011 rintŒ€†‡1ˆ9‰00 BGTRMS100€ GMC S•MMR –T SŒGJTT11CLC000 MirrorHanger_Sierra90days.indd 6-29-2011 5:04 PM NOTES: art is —˜o... s’Ža™“ to ˜la’e ŽigŽres IMAGES: 12GSR00211R_–1.š˜g ›RGBœ 11‰.2ˆžŸ„ GMC_¡HT.ai ›2‰.19ž„ 2†.‡ˆžŸ COLORS: FONTS: Trade GotŽi’ ›Boldœ Ty˜e 1Ÿ„ Stratum2 ›Regularœ ˜enTy˜eŸ ‡ Sierr Š” €ith Œ.—l v ‹ epA etimte‘ mp‰ Šš cit†–Š h€†. ‡‡—Wd eˆte…‘e‘ C‚ mo‘e„ €ith optio…„ Œ.—l v e…‰i…e …‘ MA™ tri„eri…‰ pc›‰e o…„†. not Ži„‚„e €ith —œ €hee„. Mˆimƒm tri„er €ei‰ht rti…‰ re c„cƒ„te‘ ƒmi…‰ ‚e Žehic„e‹ eˆcept or …† optio…žŸ …ecer† to chieŽe the rti…‰‹ p„ƒ ‘riŽer. †—Wd eˆte…‘e‘ C‚ mo‘e„ €ith optio…„ Œ.—l v e…‰i…e …‘ MA™ tri„eri…‰ pc›‰e o…„†. not Ži„‚„e €ith —œ €hee„. Mˆimƒm p†„o‘ cpcit† i…c„ƒ‘e †† ˜ €ei‰ht o ‘riŽer‹ pe…‰er‹ optio…„ e¡ƒipme…t …‘ cr‰o. WhicheŽer come firt. See ‘e„er or ‘eti„. viit o…tr.com or coŽer‰e mp‹ ‘eti„ …‘ †tem ˜˜ „imittio…. re¡ƒire ƒ‚criptio…‹ o„‘ eprte„† ‚† Siriƒ™M ter the tri„ perio‘. Siriƒ™M r‘io erŽice o…„† Ži„‚„e i… the co…ti‰ƒoƒ u…ite‘ Stte …‘ the ditrict o Co„ƒm‚i. for more i…ormtio… …‘ to Žie€ Cƒtomer A‰reeme…t‹ Žiit iriƒˆm.com. ©—ŠŠ Ge…er„ Motor. A„„ ri‰ht reerŽe‘. GMC® o…Str® Sierr® We Are profeSSionAl GrAde® ® ® ©2011 General Motors. All rights reserved. GMC Sierra WE ARE PROFESSIONAL GRADE® GJTT11CL6000 MirrorHanger_Sm.indd BG Retail 2011 GMC Summer Event S HGER SMLL 010BGTRMS1006 Collateral C 2€ided ‚angler 6ƒ„1…†‡00 0.2…” ‰ 0.2…” …” ‰ „” SAFETY: 0.…” ‰ 0.…” one 100Š S‹ala€t Ger€aŒeŽ‘ Curr’ “ranŽi€Žo dbugaj 1 ...”•olume€”Studio”‚oŽument€”BG”2011 rint”6ƒ„1…†‡00 BGTRMS1006 GMC S–MMER E•ET S”GJTT11CL6000 MirrorHanger_Sm.indd 6-24-2011 2:18 PM NOTES: IMAGES: GMC_—H˜TE.ai ™1….„‡Šš 60‡„11_Small Hang Tag Tem›late.›dœ ™100Šš COLORS: FONTS: Trade Got‹iŽ ™Boldž T’›e 1š Stratum2 ™Regularž ›enT’›eš
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