BROADCAST GUIDELINES OFFER/DEALER END FRAME Ending broadcast spots with a strong, clear call to action is vital to generate showroom traffic. As these examples show, it is easy and simple to construct offers and end tags that are consistent and organized. To enhance readability, the offers are presented in white, and to maintain continuity, the red is a transparent value of the base color. These templates and many others may be obtained at no charge from gmassetcentral.com