MODULE: TYPOGRAPHY CORRECT USAGE HOW TO USE VARYING WEIGHTS AND HIERARCHY Like tools of different sizes, the weight of Stratum 2 will vary FIRST LINE: BOLD with the task. These guidelines are meant to be used inside SECOND LINE: REGULAR the GMC graphic, as well as in situations when the typeface is used on its own. MODEL STYLING M PG CARGO ACADIA DENALI CHROME ACCENTS 17 CITY/24 HWY* 116.9 CU FT** DO HEADLINE: REGULAR A FORMAL PLEA TO ARCHITECTS: Set headlines in Stratum 2 REGULAR, all caps Set body copy in regular weight, upper and lower case, for MORE MIRRORED BUILDINGS, PLEASE. maximum readability Set the GMC theme line, “WE ARE PROFESSIONAL GRADE,” in BODY COPY: REGULAR Catching an extra glimpse of the premium Acadia Denali is something you’ll never get tired of. Impressively surrounded all caps, but in the regular type weight in chrome—from the front dual honeycomb grille to the exhaust tips, all the way down to the 20" chrome-clad wheels. Make sure specific product information elements such as Combine all that with exclusive Denali accents throughout and you won’t just be attracting attention, you’ll be demanding it. model, styling, mpg and cargo are set in bold while the actual WE ARE PROFESSIONAL GRADE. information is in all caps in a regular weight THEME LINE: REGULAR DON’T Use any other typeface but Stratum 2 Model Styling mpg Cargo M odel Styling M pg C argo Acadia denali 17 city/24 hwy* ** * ** Chrome accents 116.9 cu ft ACADIA DenAlI Chrome ACCents 17 CIty/24 hwy 116.9 Cu Ft Use lower case in a headline, top bar or tagline A Formal plea to Architects: more A FormAl pleA to ArChIteCts: more Space unevenly mirrored buildings, please. mIrroreD buIlDIngs, pleAse. Catching an extra glimpse of the premium Acadia Denali is something you’ll never get tired of. Impressively surrounded Catching an extra glimpse of the premium Acadia Denali is something you’ll never get tired of. Impressively surrounded in chrome—from the front dual honeycomb grille to the exhaust tips, all the way down to the 20" chrome-clad wheels. in chrome—from the front dual honeycomb grille to the exhaust tips, all the way down to the 20" chrome-clad wheels. Combine all that with exclusive Denali accents throughout and you won’t just be attracting attention, you’ll be demanding it. Combine all that with exclusive Denali accents throughout and you won’t just be attracting attention, you’ll be demanding it. We are professional grade. we Are proFessIonAl grADe. MODEL STYLING M PG CARGO ACADIA DENALI CHROME ACCENTS 17 CITY/24 HWY* 116.9 CU FT** A FORMAL PLEA TO ARCHITECTS: MORE MIRRORED BUILDINGS, PLEASE. Catching an extra glimpse of the premium Acadia Denali is something you’ll never get tired of. Impressively surrounded in chrome—from the front dual honeycomb grille to the exhaust tips, all the way down to the 20" chrome-clad wheels. Combine all that with exclusive Denali accents throughout and you won’t just be attracting attention, you’ll be demanding it. WE ARE PROFESSIONAL GRADE.