PHOTOGRAPHY PHOTOGRAPHY GUIDELINES GMC invests significant resources to provide our marketing and advertising partners imagery that places our product in the best light. An unlimited variety of sizes is available for uses from Web thumbnails to television commercials to full-size outdoor postings. Working in consultation with GMC design staff, these images are crafted as carefully as the vehicles they represent. DON’T Crop a product image with background—we are dedicated to , the entire GMC vehicle Change a vehicle color—each is selected for a specific purpose to support that model’s image Apply extraneous elements or logos—examples are given for Adding dealer signatures, offers and sponsorships Combine multiple product images independently—check gmcassetcentral.com for photographs suitable for multi-line work Knock out a product image to use elsewhere—retouching for perspective and lighting will be costly Apply textures or additional effects to products—the image speaks for itself and needs no assistance from “technique”