BUILDING THE LAYOUT LAYOUT AND COPY BASICS – OUTDOOR VERTICAL COMPOSITION HORIZONTAL COMPOSITION While outdoor can take many forms, the most fundamental All the same rules and considerations that apply to vertical rule is simplicity. The following examples show how to manage outdoor also apply to horizontal outdoor. The information a vertical layout using the information module. As the example module is presented in an aspect ratio that mimics the length shows, the information is pared back to the minimum, with a of the posting, while the vehicle is fully presented. Note that headline, logo and theme line. In the case of vertical postings— the information module has a clear space within the layout often used at events or vehicle displays—it is not permissible and does not interfere with the product. to crop the vehicle to suit the available space. DON'T TELL SMALL IT CAN'T DO BIG. WE ARE PROFESSIONAL GRADE. OUR ENGINEERS LEFT IT ALL ON THE FIELD. SIERRA WE ARE PROFESSIONAL GRADE. GMC. THE OFFICIAL VEHICLE OF THE NFL.