BRAND GUIDELINES UNDERSTANDING THE BRAND COMPOSITION Every piece of communication needs to be engineered with the model’s personality and style. Besides using environments to GMC INFORMATION MODULE same care and precision used to create a GMC. Every differentiate individual models, we will use slightly different Unifying the way we present information across all GMC product assignment is an opportunity to showcase our never-say-never color palettes for each line, dictated by the individual lines is a lofty goal, considering the wide range of benefits attitude. To give shape and structure to our accomplishments characteristics of the vehicle line. The cohesiveness of the and features that each model can offer. Our new, modular-type and successes, we are evolving the presentation of GMC overall presentation will be an important unifying component box organizes all the relevant information into a single unit products. By communicating professional-grade engineering of the GMC family. that consolidates headline, vehicle name, features, body copy with confidence and clarity, we can set GMC apart from all GMC PRODUCT TYPOGRAPHY and the GMC logo. The module is meant to mimic the shapes others. To express the precise, contemporary feel of GMC, we are and organization of a blueprint or drafting document, further GMC PRODUCT PHOTOGRAPHY OVERVIEW updating the brand font to Stratum 2, a geometric sans- reinforcing the brand’s voice. Together, these visual elements Creating a unified presence that places each product in the serif face. Its geometry is similar to that of the GMC badge work together in a single, flexible solution for many situations proper context for the customer experience is the goal of the and differs from the former font in that it reflects a closer all within the GMC brand. GMC product photography. To achieve this, we have developed association with engineering and precision that’s at the core a series of supporting visual environments that suit each of the GMC identity. MODEL Mpg rEar LEg rOOM cargO TE„„…I†  CIT‰Ž Œ‘‰ ‹.‹ I†CŒE­ “.‹ C‚ FT ‡E­IG†E‡ Tˆ FIT ‰ˆ‚„ ŠIFE … † ‡ ƒICE ƒE„­…. Every inch of the GMC Terrain was engineered to integrate into your life. Its MultiFlex seating offers endless flexibility for any kind of cargo. The standard rear-vision caera hels you see what’s behind you while its  g hwy hels you kee an eye on your ocketbook. ­o €ust lug this ­‚ƒ into your life and ress lay. ‘E …„E ’„ˆFE­­Iˆ†…Š G„…‡E. E’… estiated. ‘ith second- and third-row seats folded. Cargo and load caacity liited by weight and distribution. ©•–– General Motors. …ll rights reserved. GMC® MultiFlex® Terrain® ‘E …„E ’„ˆFE­­Iˆ†…Š G„…‡E®