COLOR GUIDELINES GMC BRAND COLOR PALETTE These colors are chosen for their boldness and meaning to the GMC brand. Only these colors are acceptable for GMC work; please do not deviate. Choosing smooth, firm, high-quality paper is your best insurance for quality presentation. , PANTONE 186 BLACK CMYK—C: 0 M: 100 Y: 81 K: 4 RGB—R: 227 G: 24 B: 55 PANTONE COOL GREY 10 WHITE CMYK—C: 0 M: 2 Y: 0 K: 60 RGB—R: 128 G: 127 B: 131