LOGO GUIDELINES THE NEW GMC LOGO MODULE To ensure the GMC brand logo is always seen with our divisional theme line, we have restructured and redefined its presentation. The new look offers a precise, engineered feel, while maintaining the clearly identifiable GMC lettering. As with the previous guidelines, this supplants the former dimensional GMC logo for all uses and purposes save for certain business communication materials and exterior dealer signage. And as with other GMC assets, this logo can be found on GM AssetCentral. The specific colors are Pantone 186 red, or CMYK equivalent, with a reversed white logo and theme line. ,