Brand Guidelines V1 © Grain Foods Foundation 15 eball@grainsfoundation.org Influencer: Medical Professionals Includes healthcare professionals including registered dietitians. The gender split is even but these influencers are well established financially, often married and ages range from 35–50. They are all come to the table... experienced in their field, focused on their own health as well as that of their constituents (be it patients, clients or readers). They are looking to stay up on diet/nutrition trends and new health studies as well as find effective ways to support and educate their clients and patients on healthy living and nutrition. The healthcare professionals value scientific and factual information based in research, but realize the delivery of such information to consumers must be executed in a way that’s easy to understand.