Brand Guidelines V1 © Grain Foods Foundation 16 eball@grainsfoundation.org Influencer: General Includes media, nutritionists, bloggers, fitness experts, policymakers, etc. The media, policymakers and other influencers don’t always understand the science in its raw format. So GFF come to the table... helps to educate this portion of the group with simplified applications of the science that empowers them to share the research based information with their audiences.