Brand Guidelines V1 © Grain Foods Foundation 17 eball@grainsfoundation.org Investors The majority of this audience is Caucasian males, ages 45-60 in high ranking positions at baking and milling companies. They are often married, with grown children, some of whom may join the family business. come to the table... While they are busy running their company, they are also focused on growing their business, staying on top of industry and consumer trends and the ongoing promotion of their grain-based products to increase consumer purchasing rates. While they know these goals are important, it is difficult to execute strategies against them given their workload and responsibilities. So they look to organizations like GFF to streamline the process with resources and information on industry and consumer trends, consumer oriented communication resources, activities advocating for grains foods, etc. This group is especially focused on the value GFF provides by executing successful influencer outreach programs.