Brand Guidelines V1 © Grain Foods Foundation 18 eball@grainsfoundation.org Consumers While this audience is passive, they are crucial in that all the active audiences are filtering down into this audience. They are after all, the market that consumes the grain foods GFF is advocating for. This audience ranges from conscious come to the table... foodies to the nutrition focused moms. Conscious foodies are younger, often single and working in professional careers. They like trying new things, they’re active and focused on a healthy lifestyle but don’t want to sacrifice taste for nutrition. Nutrition focused moms are married with one or more children, financially secure and focused on a healthy life for their entire families. While they want food to taste good, nutrition is paramount. They research and read a lot on nutrition and wellness so they can shop, buy and cook healthy for their families. Both ends of the consumer spectrum are seeking resources and information on how to maintain a healthy lifestyle, especially when it comes to food.