Illustration Principles Use these three principles to make sure all brand illustrations communicate the right message, tone, and personality. Be intentional with the use of illustration. It’s a vehicle for telling stories and communicating abstract ideas—never just a decorative element. Always show a breadth of professions, ethnicities, ages, genders, religious beliefs, sexual orientations, disabilities, and abilities. Keep humans front and center, even in illustration. Our characters should be vibrant and full of life, with a whimsical energy. Guiding stories Warm, human energy Diverse representation Principle one Principle two Principle three 38 Illustration Brand Guidelines 3.0