Illustration Style We use an expressive, hand-drawn illustration style that emphasizes humanity. Pay attention to the little things that make it unique and ownable to our brand. Look out for these details. – Textured brush outline – Expressive strokes – Offset color fill – Color highlights with Guava and tints of Kale Expressive style Representing diversity Offset color fill Textured brush 39 Illustration Brand Guidelines 3.0

Gusto Brand Book - Page 39 Gusto Brand Book Page 38 Page 40