We need more info to run payroll on time. We’ll need to deposit your taxes tomorrow. (Yep, that’s faster than usual — the IRS has a next-day rule when federal tax liability is over $100,000.) Upload a screenshot of your bank balance to verify funds. Upload “ Upload bank screenshot immediately. This payroll exceeds $100,000 in federal tax liability so it’s subject to the next-day deposit rule. Please verify your bank balance.” Voice and tone Examples In-product flow In the product, we try to reduce friction as much as possible. Our writing should be direct, clear, and focused on the customer benefit. *Note: This copy is an example only and should not be used without approval. Too warm Too sophisticated “ Whoa! That’s one big payroll. You’re subject to the next-day deposit rule. Eek! It’s okay though. Just snap a pic of your bank statement so we know you’re good for it.” Just right 68 Voice & tone Brand Guidelines 3.0