HANDSHAKE BRAND GUIDELINES 2021 41 Graphic Asset There are several visual executions of the Handshake stairstep — application is depended on content and intended audience. “Find Your Next” is a proprietary brand tagline, and the only text permitted to lockup with the shape. If using the text lockup, it is important to maintain this exact custom placement at all times. The outlined shapes are secondary, and best used with imagery or patterns. HANDSHAKE STAIRSTEP ▶