HANDSHAKE BRAND GUIDELINES 2021 40 Graphic Asset The Handshake stairstep is a visual representation of our brand’s mission. At its simplest, the shape represents the three-sided marketplace that defines our brand offering: Students, Education, and Employers. The geometry of the shape is also reminiscent of stairs — a simple, potent metaphor representing the journey of finding the next step for all of our users. HANDSHAKE STAIRSTEP ▶