83 The Hershey Company | 2021 ESG Report The Big Picture Our Company Cocoa Responsible Sourcing and Human Rights Environment Our People Youth Community About This Report Youth Conversations trying to support young people through these Creating Unique Run Jump Throw for Change-Makers events. The support provided to EmbraceRace Community Spaces In collaboration with the Hershey helped the organization pilot a video game Company, USATF launched a brand-new The Hershey Company joined with other about structural racism, launch new action In early 2021, Hershey Canada launched series of RunJumpThrow (RJT), virtual companies and foundations to support the work guides and resources and host 18 Talking Race a new partnership with the National content in 2021 for children to learn the of EmbraceRace. EmbraceRace is a nonprofit & Kids webinars in 2021. One Talking Race & Basketball Association (NBA) in Canada. sport’s fundamentals from Olympic and organization that supports parents, guardians, Kids webinar featuring New York’s Epic Theater Not only did Hershey become the official elite athletes. A Facebook live interactive educators and other caregivers working to Ensemble, “A conversation with teens who chocolate of the NBA in the country, virtual RunJumpThrow was hosted by raise children who are thoughtful, informed explore racism with their art,” made it clear but together with BGC Canada, we Olympian Raeyvn Rogers to provide and brave about race. The events of 2020 and that POC are not simply “acted on” by the implemented the “Sweeter Together” families and school children a way to keep 2021 called into sharp relief the devastating institutions and systems they move within, but grassroots initiative to grow youth active while staying safe at home. pattern of racialized vulnerability including the are also incisive critics and agents of change basketball participation and improve impacts of the pandemic, the violent deaths within those systems. access to the game across Canada. In addition to the virtual events, short and of George Floyd and others and the surge in The three-year community-driven project interactive track inspired “Brain Breaks” hateful words and actions targeting Asian- will help grow basketball participation were created to provide students a Americans. They also highlighted the challenges among young athletes by investing in new break from virtual learning. New, shorter, faced by parents, caregivers and educators basketball infrastructure and improving interactive “Brain Breaks” offer track and access to the game nationwide. field-inspired activities and games for students to safely participate at home. We pledged to donate a minimum of RJT has reached more than 850,000 kids CAD $300,000 in 2021 to support since it first launched with The Hershey basketball initiatives in Canada with the Company’s support in 2015. Buy a Bar, Build a Court program, which included our REESE’S, HERSHEY’S and OH HENRY! brands. The Buy a Bar, Build a Court program kicked off with Hershey and the NBA refurbishing two basketball courts, one at a BGC in Scarborough, Ontario and a second at a BGC in Burnaby, British Columbia. The refurbishment included custom designs from two artists, Scarborough’s Jacquie Comrie and Vancouver-based design studio Chairman Ting, to create a powerful community asset for years to come. Credit: Epic Theatre Ensemble