18 The Hershey Company | 2021 ESG Report The Big Picture Our Company Cocoa Responsible Sourcing and Human Rights Environment Our People Youth Community About This Report Our Company Staying Agile Through Change The pandemic has completely transformed The following centers offer distinct capabilities to build on: the marketplace. To sustain our business today and thrive in the future, we’re using innovation to adapt to a new reality. Using Technology to Rapidly Respond to Evolving Consumer Tastes In October 2021, we opened our newly renovated Global Customer Insights Center Global Customer Mobile Customer Insights The Hershey Insights (GCIC) at Hershey’s Pennsylvania headquarters. 1 Insigh ts Center (GCIC) 2Center (MCIC) 3Network (HIN) The GCIC is a part of Hershey Insights Centers Lab stations inside the GCIC offer First launched in 2018, the 53-foot HIN is a virtual platform for Hershey and now offers virtual and in-person services interactive content for retail partners expandable tractor-trailer includes a to remotely engage with its partners. to bring Hershey’s thought leadership on to see collaborative strategies brought collaborative workspace that seats up to Operating like a live television newsroom, it initiatives driven by shopper insights to life. to life. These environments include pay 15 people. It offers customers who cannot is equipped with a multi-camera studio and We have always seen customer collaboration points, seasonal solutions and in-aisle travel to Hershey a similar experience to green-screen capabilities to deliver solutions as critical to helping our retail partners unlock merchandising strategies with special the GCIC at their locations. After nearly to retail partners who may be unable to growth through our own unique shopper areas dedicated to food service and global two years of inactivity due to pandemic travel. The HIN was developed in response insights, knowledge of industry trends and licensing capabilities. restrictions, the MCIC kicked off a national to the pandemic but has become a way to access to the latest technology shaping today’s schedule of customer visits to all channels further enhance customer collaboration retail environment. starting in February 2022. sessions happening inside the GCIC. Data Protection and Privacy We respect the privacy of our consumers, customers, employees and others with whom we conduct business, and we handle their personal information with care. We are committed to complying with data privacy laws that prescribe how to responsibly collect, store, use, share, transfer and dispose of personal information wherever we operate.