6 HOW HUBSPOT DOES INBOUND: CREATING A CONTENT MACHINE Introduction. To“do” inbound marketing, you need to “do” content. but when marketers set out to actually build a content creation team, there’s the dream ... and there’s the reality. Here’s what the dream looks like: • Publish amazing blog content every day. • Create new lead generation offers every week. • design beautiful, engaging images to share on social media. • Newsjack in the blink of an eye. • be on the cutting edge of new content formats and ideas. www.Hubspot.com www.Hubspot.com