7 HOW HUBSPOT DOES INBOUND: CREATING A CONTENT MACHINE Here’s the reality: • Publish blog posts when someone has time to write one. • Plan to create a new lead generation offer all month, crank one out before the end of the quarter. • Maintain a largely image-free social media presence, except for the ones that get pulled in from the blog posts you put on your Timeline. • Newsjacks a few days after news breaks. • remain about 12 months behind adoption of new content trends. Some -- or all -- of that feel familiar? What’s with the disconnect? Why can’t dreams become reality? At the risk of sounding like a disney movie, your dream of turning your company into a content creation machine can come true. downloading this ebook that outlines HubSpot’s own content creation methodology was the first step; reading on will show you exactly how to do it yourself, building your company’s content machine from the ground up. www.Hubspot.com www.Hubspot.com