51 HOW HUBSPOT DOES INBOUND: CREATING A CONTENT MACHINE 2 Measure Content performance. All content, whether part of an experiment or a regular guest in your content creation machine, needs to be pulling its proverbial weight. Measuring content performance allows you to assess whether a piece of content was worth the time you put into it, and whether you would do it again in the future. Here are the metrics you can track to evaluate the success of your content assets. www.Hubspot.com