52 HOW HUBSPOT DOES INBOUND: CREATING A CONTENT MACHINE Offer or landing page Submissions How raw number of people who redeemed a content offer. you can also look at the conversion rate to see the percentage of visitors to a landing page that redeemed your offer. New Contact Rate This number tells you how many of the people that redeemed a piece of lead generation content were new to your database. reconversions are important, but it’s also critical your content is helping you continually fill the top of your funnel. page Views and Traffic An excellent metric to determine the success of your overall blog and individual blog posts, this will tell you whether certain subject matters are more appealing than others, and help you inform your content strategy. www.Hubspot.com