25 HOW HUBSPOT DOES INBOUND: CREATING A CONTENT MACHINE 1 Quick Content Formats. To become one of those companies that always has something great to write about, you have to embrace multiple content format types. Some of them might take a long time to write – such as the thought leadership pieces your favorite executives are writing, or the big research reports that required a ton of surveys, data slicing, and analysis. you should create that kind of content. but you should also make your life easier, and realize there are a ton of content formats that are extremely valuable to readers, drive serious business results, and don’t take that long to put together. Here’s your quick content toolkit, from which you should draw every day: www.Hubspot.com