26 HOW HUBSPOT DOES INBOUND: CREATING A CONTENT MACHINE How-to If you know how to do something your readers would want to know about, it’s easy to transfer your knowledge to paper -- or your computer screen. remember -- just write it out like you’d speak it if you were telling a lead, customer, or colleague. Top lists A tried and true content method, top lists are a mix between original content and aggregation. you aggregate the ideas, and write short blurbs about each. This is excellent content for a new writer, because each blurb in the list is quite short, and the post provides a built-in structure to work around. www.Hubspot.com