27 HOW HUBSPOT DOES INBOUND: CREATING A CONTENT MACHINE Curation recognizing remarkable content from others is a core link- and relationship- building strategy, and requires a little original writing, and more aggregation -- perfect for those just whetting their writing chops. FAQ Think of the questions leads and customers ask you every day, and turn that into a piece of content in which you answer the common question. you could also pose a question on a social network, at an event, or during a webinar, and then respond to them in aggregate in a blog post. www.Hubspot.com