31 HOW HUBSPOT DOES INBOUND: CREATING A CONTENT MACHINE you should also be open to accepting guest blogging submissions from external sources, which have the added benefit of helping build a stronger link profile. Be discerning when accepting guest blogging submissions, only accepting the highest quality content from legitimate folks in your industry. As your domain gains authority, you’ll receive more and more inquiries about guest blogging; it’s important you sift through the content coming from shady SEO firms and link farms, and publish only good content from credible sources. Centralize the flow of all this content, promoting at least one member of your Marketing team to act as the editor of any content that comes through. He or she will ensure any content that comes from internal and external sources is high quality enough to be published. www.Hubspot.com