32 HOW HUBSPOT DOES INBOUND: CREATING A CONTENT MACHINE 3 Repurposing Content. To squeeze more rOI from the content creation work you’re already doing, it’s important you get comfortable with finding new ways to use the content you’ve already created. This is your content repurpose toolkit -- even if you get time-crunched and content creation seems impossible, these repurposing tactics should keep your machine from dying out: www.Hubspot.com