45 HOW HUBSPOT DOES INBOUND: CREATING A CONTENT MACHINE 3 Create an Editorial Calendar. An editorial calendar is just what it sounds like -- a calendar that details the content you’ll be publishing every day. you can create an editorial calendar with varying levels of sophistication to meet your needs, but the benefit is the same: To elevate your content strategy from random publishing, to creating content with a purpose that’s meant to serve a specific business need. The most simple version of your editorial calendar can simply be with your blog. Schedule out content for anywhere from two weeks, to a month, to a quarter, and include topics, date of publish, and assigned author. Keep authors to a submission deadline that works for your editorial team, whether that means authors submit one business day in advance, or one week in advance. you can elevate your editorial calendar by also incorporating other channels and campaigns. For instance, v2 of your editorial calendar might pull in content used to promote blog posts on social media, and might coordinate campaigns around new lead generation offers scheduled to be created. This is how you can facilitate other departments and sub-teams within your marketing department working together. www.Hubspot.com