44 HOW HUBSPOT DOES INBOUND: CREATING A CONTENT MACHINE abc How HubSpot Does It: At HubSpot, we have our own Style guide on our internal wiki – a hub for sharing company information. We ask all our content creators – whether that’s email copy, social media copy, or product copy – to bookmark this. The Style guide was written by our blog manager and our product user experience writer. This allows us to have the same consistency in copy from notifications in our software, to posts on Facebook, to copy in ebooks and blog posts. you can check out our Marketing Style guide here. www.Hubspot.com