43 HOW HUBSPOT DOES INBOUND: CREATING A CONTENT MACHINE 2 Establish Your Style Guide. Editors’ and proofreaders’ jobs are made much easier when you have an established style guide that everyone knows about, and has access to. This enables content creators to reference things like: • What tone should I use? • does the tone change for different personas? • by the way, who are our personas? • do we welcome humor? • What industry terms do we treat as proper nouns? • How do we cite data? Illustrating this in a document and periodically opening up teaching sessions to your content contributors so you can walk them through this and other protocol will help make your submissions better on the first try, alleviate pressure on editors and proofreaders, and decrease the number of required revisions. www.Hubspot.com