3. Logo size Logo size and placement: headlines or quotes with lines Logo sizing for headlines or quotes with lines: Headlines or quotes with lines Detail A logo that is in-line with structured type should be sized to the cap height of associated text and centered vertically between lines. Optically adjust the alignment of the logo as needed to compensate for any spaces that look visually off. Think faster Scale the logo to the cap height of the type. work easier Center the logo vertically between lines. 24 HP Visual Identity 2022