2. Logo placement and clear space Logo placement and clear space: do Placement principles 1. Logo belongs at end of layout. 2. Logo is aligned (left) with type. 3. Logo is anchored to a corner. 1. Logo belongs at end of a layout. 2. Logo is left aligned with type. 3. Logo is anchored to a corner. 4. Logo snaps to layout margins. 5. Logo has plenty of clear space and correct margins. 6. Logo has correct margins. 7. Product unobstructed. 8. Content unobscured. 4. Logo snaps to layout margins. 5. Minimum clear space/correct margins. 6. Correct margins. 7. Product unobstructed. 8. Content less obscured. 14 HP Visual Identity 2022