1. Logo appearance and color HP appearance and color HP round logo: • Our primary logo—used for all marketing materials, and internal and external communications. HP progressive mark: Marketing and advertising Corporate communications only Premium products only • Limited to premium products only. Not for use on marketing materials, ads, corporate communications, Black logo (must match text color) HP Corporate blue logo Progressive mark packaging, etc. HP logo colors • Black • White • HP Corporate blue HP logo color rules • Black and white. • Logo color must match type color (black or white). • Logo color must contrast well with its background. • Never fill with textures, patterns, or effects. HP corporate blue: • This color is used for corporate communications only. • We are almost entirely moving away from using HP Corporate blue for branding. • We are relegating HP Corporate blue to existing White logo (must match text color) Never use on marketing materials. Never use on marketing materials. signage, legacy items, and corporate internal communications. • HP Corporate blue is never used on marketing materials such as ads, social media, banners, etc. 3 HP Visual Identity 2022