3. Logo size Logo size: stand-alone logo Minimum size: Quiet and poetic to match the tone of creative content Maximum size: Loud, present, and punchy. The large logo is intended (i.e. end card of an emotional film). to be felt and seen (i.e., end card of an energetic product demo). Too small: Unreadable/lost in space. Too big: No clear space. Logo size can be evaluated visually, don’t overthink it and trust your eye. 28 HP Visual Identity 2022