3. Logo size Logo size: stand-alone logo Range for stand-alone logo (end card/signage): • Minimum size: Logo must be large enough for the “HP” to be legible. The logo size should match tone of work without appearing weak or lost in space. • Maximum size: Logo size should bias large. Logo should Single instance range have a clear space equal to the width of the stem of the “h” in the HP logo. Note: The logo size can bias oversized if the space and context deem it necessary. We don’t have to be shy with the size of the HP logo. 27 HP Visual Identity 2022