1. Logo appearance and color Logo appearance and color: do Appearance 1. Use round mark. 2. Logo is black or white (matching text). 3. Logo is black or white (matching text). 1. Round mark only. 2. Logo matches text color (black or white). 3. White logo is used. 4. Logo matches text “color” (black or white). 5. Logo has contrast with background. 6. Logo is clean (no effects). Note: The “correct” layouts on this page are intentionally the same—just isolating and correcting the “don’t” logo usage from the previous page. 4. Type and logo are the same color. 5. Logo has contrast with background. 6. Logo is clean (no effects). 5 HP Visual Identity 2022