contentS > the hp brand > brand character back forward Skip to next chapter 5 Brand character 2.2 in addition to our promise, our brand has a character and personality that makes us unique. it lets our customers, partners and people know what we stand for, what we believe in, who we are and how we behave. Our brand Inspired Genuine Trusted character is: we enable smarter ways of working and living. we do what we say. our heritage is built on quality and reliability. we are dedicated to making things we are friendly, approachable and easy our customers rely on hp to find a solution better for our customers. to do business with. that’s right for them. we value intelligence, innovation we care about our customers and treat our products are well-made, dependable and inventiveness. them with respect. and adaptable to future needs. we are passionate about helping people we are people dealing with people, we partner with industry leaders— achieve their goals. not a corporation dealing with customers. and do it better than anyone else.