contentS > the hp brand > brand proMiSe back forward Skip to next chapter 4 Brand promise 2.1 everyone at hp is united by a single promise we make to every customer— regardless of who they are, where they are or what they want to achieve: We can help you do that. What our brand promise means: we build true partnerships with customers, and our work always begins with their goals and challenges. we are straightforward in all that we do, because we respect people and deliver clear value to them. we believe in our customers’ aspirations, and we’re confident in our ability to help make them real.