contentS > how we Look > photoGraphy > productS back forward Skip to next chapter 3 Photography 3.4 Products: Hero style while we show a variety of angles, we do not unrealistically distort products. our hero style of product photography is primarily used in advertising to create greater impact in competitive media environments. this style incorporates dramatic lighting, lively angles and often dark or colored backgrounds and highlights. this style never distorts our products or alters their natural color with artificially colored lighting. if you are creating aMd or intel pSG deliverables, please consult their individual program guidelines for their standards for product photography. if the images in the crL do not satisfy your requirements, you will find a product photo request form on the homepage of the crL for product photography in the left navigation. hero product photography should follow existing advertising campaign style and be developed by approved hp ad agencies only. this will ensure proper licensing and integration with hp standards. for your business contact name, go to the product photo request form on the crL home page.