contentS > how we Look > photoGraphy > productS back forward Skip to next chapter 37 Photography 3.4 Products: Informational style our informational style presents our products in a clear, honest and consistent manner. it appears in most types of communications, including collateral, point-of-sale, direct mail and the web. this style features products silhouetted against white backgrounds. clear lighting accurately depicts the true colors and textures of our products. it provides enough contour and shadow to highlight the design and features of a product. our informational style uses straight-on product views as well as angled perspectives. Straight-on views are often best for capturing product families or groupings in a consistent way, or when products need to be shown in very small applications. angled and 3 4 / views are used to more accurately represent the shape and specific features of a product in a larger context. in either case, the perspective should never make a product look distorted or unnatural. certain products may also be shot with more dramatic angles and lighting, such as the pc shown on the bottom right. this style should not be used on the web or in small applications. every hp product is photographed in the informational style and made available in the crL. if the images in the crL do not satisfy your requirements, you will find a product photo request form on the homepage of the crL for product photography in the left navigation. informational product photography photographed on white seamless background is developed within each business group and follows a prescribed set of requirements. for your business contact name, go to the product photo request form on the crL home page.