contentS > how we Look > photoGraphy > peopLe and LifeStyLe back forward Skip to next chapter 36 Photography 3.4 People and lifestyle: Top left: Staged and stereotypical scene Unacceptable usage Top right: here are examples of people photos that do not represent the clichéd business gesture hp brand. our people photography should never be artificial, stereotypical, decorative, literal or unnatural. people should look real and authentic, not like professional models. photos should not be cluttered with unnecessary props that distract from the story. avoid using photos with content that is irrelevant to our business and customers. bottom left: clichéd sports metaphor bottom right: distracting, cluttered environment