contentS > how we Look > photoGraphy > peopLe and LifeStyLe back forward Skip to next chapter 35 Photography 3.4 People and lifestyle our photos depict real, approachable people and reflect our people and lifestyle photography reflects the lives, needs, an optimistic, confident spirit. we always strive to have the true environments and aspirations of our customers around the character of an individual shine world. our real, authentic photographic style shows the true through in a genuine way. character of individuals in a natural, genuine way. whether it’s an intimate personal portrait or a moment in daily life, our photos are rich in color, simple in composition and honest in their human emotion. creative use of size and scale, cropping, composition and contextual environments help create impactful images. our photos range from close-up views to more distant perspectives that provide greater context. Lifestyle photos are funded centrally to support the broad hp brand identity and by business groups for specific initiatives and products. black and white photography also demonstrates the capabilities of our printers and imaging products. the rich tones and artistic expression of these images often appeals to photographers and graphic arts professionals.