contentS > how we taLk > capitaLization and punctuation back forward Skip to next chapter 76 Capitalization and punctuation 4.4 our capitalization and punctuation rules follow standard at hp, our team of 65,000 services professionals is body/editorial text practices. these rules help create communications that feel natural to all of our audiences. these standards apply to all focused exclusively on helping you increase the value of hp communications. your it investment while delivering measurable business body/editorial text value for every it dollar you spend. Simply put, hp has all complete sentences start with an initial capital letter and proven experience in linking business and it so that they end with appropriate punctuation. all proper nouns and work together to fuel your success. acronyms are capitalized everywhere they appear. Titles Generally the first word in a title should always use an initial hp digital photography titles capital letter and the rest of the title should be lowercase. however, when elements in a title require extra emphasis or hp Security analyst Meeting function as a proper noun, those words in the title can be initial-capped. Headlines and subheads Making digital imaging simple headlines and subheads the first word in a headline or subhead should always use an we make digital imaging simple. initial capital letter. capitalize the first word, and any proper nouns, titles or acronyms only. if a headline or subhead is a digital imaging complete sentence, it should end with appropriate punctuation. if a headline or subhead is not a complete sentence, then it Global citizenship and the hp Standards of business conduct should not include end punctuation (e.g., a period). run-in subheads the first word in a headline or subhead should be capitalized. HP simplifies your technology experiences. run-in subheads if a run-in subhead is a complete sentence, it should end with appropriate punctuation. if it is not a complete sentence, it this expresses how customers benefit from our technologies, should not include end punctuation (e.g., a period). products and services. Digital photography. provided in this kit are guidelines about hp’s digital photography product design specifications.