contentS > how we taLk > product, SoLution, SerVice and cateGory naMeS back forward Skip to next chapter 75 HP product, solution, service and category names 4.3 the company brand name (hp) should be a part of all product, product names service and solution names and product numbers. hp is set hp Storageworks enterprise Virtual array 4000 in uppercase with a minimum of one-half character space between hp and the product number or name. the only hp business inkjet 2300dtn color printer exceptions to this are product names consisting of two or three letters, such as hp-ib or hp-hiL, where a hyphen is permitted between the company initials and the letters that follow. hp pavilion dv5000t notebook pc Capitalization hp is capitalized in all product, category, solution and service hp openView Management Software names. do not bold or italicize the hp in a product name. hp product names are not inter-capped unless they are hp 27 black inkjet print cartridge trademarked (e.g., hp LaserJet 5200 color printer). because names can be considered trademarks or service marks, they must be reviewed and approved in accordance with company standards. Descriptors hp Storageworks array systems product series all product and service names should include a descriptor, such as “notebook pc,” to help customers identify, select and hp officejet printers purchase. hp pavilion dv5000 series notebook pcs hp digital photography categories hp mobility architecture services