contentS > how we Look > photoGraphy > SupportinG iMaGery back forward Skip to next chapter 46 04 Photography 3.4 Supporting imagery: Top left: embellished scientific Unacceptable usage rendering here are examples of supporting images that do not Top right: artificial-looking rendering represent our brand. our supporting imagery should never be decorative, stereotypical, artificial, staged or embellished. we do not use arbitrary metaphors to communicate real customer challenges, opportunties or benefits. approved scientific renderings are available on the hp crL. bottom left: clichéd image bottom right: photo montage