contentS > how we Look > photoGraphy > ScaLinG and croppinG back forward Skip to next chapter 47 Photography 3.4 Scaling and cropping Varying the cropping and scale of our photos can give our communications an energetic look and feel. tight cropping puts the focus on hp products and the people who use them, while broader panoramic shots are effective for general storytelling. when you are cropping and enlarging a small section of a photograph, make sure the photo has a high enough resolution to maintain its quality. People photos photos of people can be cropped tightly for an intimate view that captures the character and spirit of an individual. More distant perspectives capture the lives of our customers by providing a larger context. Product photos product photos can be cropped or scaled to call out a feature, emphasizes surroundings to tell a story emphasizes person and camera to tell a story emphasize the engineering of a product or suggest an environment (without showing the entire setting). Supporting images Supporting images can be cropped to create an abstract pattern for a background or to highlight an important detail. Shows entire product zooms in on product details