content > how we LookS > photoGraphy > ScaLinG and croppinG back forward Skip to next chapter 4 Photography 3.4 Scaling and cropping Top left: cropping appears comfortable and natural. here are examples of photos cropped in undesirable ways. Top right: avoid cropping faces, products or scenes in a manner that cropping is awkward, almost is unflattering, unnatural or distracting. cutting off the face. bottom left: cropping creates visual space around product. bottom right: Scaling of product creates claustrophobic feel.