contentS > how we Look > hp inVent LoGo > coLor, ScaLe and Size back forward Skip to next chapter 5 HP invent logo 3.6 Using the HP invent logo Small Minimum width of .375” (9.5mm) Maximum width of 1" (25.4mm) Scale and size to communicate effectively while maintaining the integrity Medium of our identity, three standard sizes of the hp invent logo Minimum width of 1” (25.4mm) have been created: small, medium and large. use the size Maximum width of 6” (152.4mm) appropriate for the communications piece to ensure that Large the registration mark (®) is in the correct proportion for Minimum width of 6” (152.4mm) your application. no maximum width the invent logo should not be reproduced smaller than .375” or 9.5mm in width. Color and imagery acceptable usage the two-color hp corporate logo is used for corporate stationery, business cards and signage. within this logo, the word “invent” is always black. the hp invent logo can also be shown in all black on a white background, or reversed to white when shown against a dominant color field. when used as a corporate sign-off on marketing materials, the hp invent logo can also be placed over an image or the two-color corporate the one-color the logo in white the logo in white illustration. however, there must be sufficient contrast for logo, with “invent” corporate logo reversed out against a reversed out against clear legibility. be mindful of the placement of the hp invent always in black dominant color a photograph logo near a photograph of a person’s face or over a busy, distracting photo. unacceptable usage the logo should not be the logo should not be shown in black against shown in white against a dominant color field. a photo that lacks sufficient contrast.